This is the story of Sundae.
From 50 Jars in my mom's kitchen to SA's favourite skincare bakery
Where it all began
Sundae’s day one was in lockdown in 2021, with a family, a little kitchen and a big dream to make bodycare better. We handmade and launched 50 whipped body butters, thinking they’d take a month to sell - to our surprise they sold out within the first few hours. So we bought more supplies, went straight back to the kitchen and made 300 more, convinced this batch would take a little longer. We went live and they all sold out within a few hours AGAIN. We repeated this process over and over and what started as a little idea had started flourishing into something so much bigger.
It was always you
We started going viral and the orders flooded in but what turned Sundae from a pretty skincare passion project into the brand it it is today? You. You came back to tell us your body acne was gone, your dark marks had faded, your ingrowns had cleared and your stretch marks were no longer. You shared your before-and-after photos and told your friends about your new obsession. Your confidence grew from your visible results and the fact that we helped you love your skin again became our story - we built the whole brand for you, around you and with you. Those moments meant everything to us. You gave Sundae its purpose and our then idea of "making bodycare better" found its meaning.
From a home kitchen to a factory
In the beginning, it was just Kendal(me), Brandon and my mom Bev doing absolutely everything, from making and marketing to piping and packing - ensuring every product was ready for its new home. Then Sundae started to grow, and fast. We outgrew the kitchen, then the lounge, then the bedrooms, until my mom's whole house was one big production centre. So naturally, we moved into a bigger house and did the same thing there. As of today, we’ve officially moved into our very own factory and we love it! As our space grew, so did the Sundae family - we now have fully fledged manufacturing and packing teams but through it all, one thing remains: every product is still handmade and packed with the the same love, care and intention as it's always been.
Body care with a purpose
Along the way, we explored different directions but we have always found our way back to what mattered most to us: bodycare that solves a real concern and using it feels like a treat not a chore. Not just products that look pretty on a shelf or smell good but ones that actually work and make a difference to the skin you’re living in. That’s what Sundae is, and that’s what we want to be known for.
Five years in, and we’re just getting started
We’re still the same family (just a lot bigger haha) with audacious dreams and so much love for what we do. There are still many new ideas to whip up, new products to create, and so many more skin transformation stories we’re excited to be a part of because Sundae has always been about more than what’s inside the jar. It’s about the women who use it, the confidence they find along the way and the community we’ve built together. That’s the gift that keeps on giving, and we can't wait for you to see whats in store for the future.
Thank you, Sundae girlies
To the girls who ordered those first 50 body butters, every customer who’s stuck with us through the years, every babe who’s shared her glow-up story and every new Sundae girlie who’s just found us: thank you. Thank you for trusting us with your skin, growing with us, becoming part of our community and reminding us why we started in the first place. From our family to yours, we’re so grateful you’re here.
